When you stop and think about it, long lines at airport security checkpoints and the missed flights they can cause are affecting the hotel industry as well. After all, most hotel guests have to fly to get there, which is why the hotel industry is beginning to embrace the TSA’s PreCheck program.

Most luxury hotels pride themselves on providing their guests with a VIP experience. TSA PreCheck fits in perfectly as the very first taste of VIP treatment a traveler will experience. When a guest has breezed through airport security inside of 10 minutes and bypassed a queue of travelers in the “regular” line, they immediately feel special, less stressed, and above all, grateful for having TSA PreCheck.

Carlson Rezidor is now offering its loyalty club members the option to redeem rewards points to cover the enrollment cost of TSA PreCheck, which is currently $85. Beginning on July 1, 2016, Club Carlson members can exchange 65,000 points for an authorization code that will bring the TSA PreCheck application fee down to $0!

Not only does a redemption option like TSA PreCheck help to ensure Carlson Rezidor guests have a stress free experience before arriving at their properties, but it also keep the brand’s name and image with that traveler for the duration of the PreCheck membership – 5 years. Every time the Club Carlson member whisks through security without having to remove their belt or take out their bag of liquids, even if they’re not en route to a Carlson Rezidor hotel, they’ll instantly be reminded of how they received this special treatment – Club Carlson!

Expect more hotel brands to begin offering similar programs in the near future, just as airlines and credit card companies have been doing for years. The benefits to both the hotel brand and the traveler can no longer be ignored.