Founded in 1972, FROSCH was established with a focus on deluxe leisure and corporate travel.

In 1977, Richard Leibman acquired the agency from the Frosch family. In 1998, Richard was joined by his son, Bryan who today serves as the company’s President & CEO. In 2004, Bryan’s sister, Lara, joined the company as Executive Vice President.

Since 1998, the company has expanded by an average of 20% per year, both through internal growth, as well as through strategic acquisitions. FROSCH maintains offices globally, placing it among the top fifteen agencies. Over the past twenty years, FROSCH has grown from 30 employees to more than 2000.

Meet the FROSCH Leadership Team


We aspire to define ourselves as the travel company of choice, to deliver industry-leading expertise and service to our customers while building on the tremendous pride our employees have in all they accomplish.

We will continue to align our resources to further integrate leading technologies into our customer experience. Through it all, we will remain faithful to our core values: Respect, Integrity, Excellence, Communication, Commitment, and Delivering the Unexpected.

Partners In Travel

Preferred Partners and/or Advisory Board Membership with:

Abercrombie & Kent
Classic Vacations
Corinthia Hotels
Dorchester Collection
Four Seasons Hotels & Resorts
Hilton Hotels & Resorts
Hyatt Hotels & Resorts

Jumeirah Luxury Hotels
Langham Hotels & Resorts,
Leading Hotels of the World
Mandarin Oriental Hotels
Marriott International
Norwegian Cruise Line
Oberoi Hotels
Oceania Cruises
Oetker Collection
Omni Hotels & Resorts

Peninsula Hotels
Preferred Hotels & Resorts
Regent Seven Seas Cruises
Relais & Châteaux
Rocco Forte Hotels
Rosewood Hotels & Resorts
Seabourn Cruise Line
Shangri-La Luxury Hotels
Silversea Cruises

Taj Hotels
The SET Collection
Travel + Leisure
Travel Bound
Travel Corporation
Trump Hotels
Viking River Cruises

member of signature travel network:

Signature Travel Network is a co-operative of the travel industry’s leading retail travel agencies with more than 375 office locations who serve thousands of clients from around the world. The network, established more than 50 years ago, generates sales in excess of $5 billion. This buying power is leveraged to deliver the best value to our clients.