Each year, there are nearly two dozen major fashion events around the globe, prompting models, designers, stylists, and fashionistas to pack their designer luggage and head to the airport. Now, Etihad Airways will become these fashionable globetrotters’ airline of choice. The airline has just been named a major long-term partner to the fashion industry, with its support of 17 fashion week events around the world annually.

Kicking off this new sponsorship was the Mercedes-Benz Fashion Week Australia in Sydney last month. The UAE-based carrier will continue to sponsor high-profile events in New York, London, Milan, Berlin, Sydney, and Mumbai, including the prestigious New York Fashion Week, The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia, and Lakme Fashion Week.

Etihad Airways is known for being a remarkable, ambitious and innovative company – all of these characteristics helped seal the deal, as design and style are important to many of the fashion industry’s movers and shakers. Etihad Airways and its partner airlines, including Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional, will help fashion insiders arrive, connect, and present at the industry’s key moments throughout the year.

Etihad Airways and its partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers, and sponsors. Guest-focused promotions and offers will be available to the industry at large. Each Etihad sponsored flight will have special fashion perks, including amenity bags, live-streaming of runway shows, and of course, chic flight attendant uniforms.