U by Uniworld has recently debuted its first ship in Paris called The B. Passengers on the special preview of The B included top social media influencers with a combined reach of nearly 10 million followers, as well as lifestyle media representatives, travel agents, and contest winners.

The launch of U by Uniworld is set to introduce a whole new generation to river cruising, as each element has been designed with the millennial in mind. While aboard, passengers will experience amazing onboard offerings from U, ranging from yoga and camping on the top deck to a silent disco party, mixology, and impressionist painting and wine classes. To complement its fresh offerings, U embodies a youthful spirit with a stylish all-matte black exterior that is sure to impress onlookers and passengers alike.

The U will host up to 120 fun-loving travelers per voyage, spread across its four suites, 26 balcony bedrooms, 29 studio bedrooms, and two studio bedrooms with triple occupancy – all with waterfront views and equipped with built-in Bluetooth speakers. The cruise line is also creating an app, which will connect travelers before, during, and after their trips. Cabins will go on sale in March 2018 for cruises along the Rhine, Main, Danube, and Seine Rivers.